Digital Marketing Solutions for Every Dealer Budget
Built to Help Dealers Get More From Every Marketing Dollar
From independent and BHPH dealers to franchise stores and dealer groups, Pay Here Marketing helps automotive businesses generate more qualified leads, reduce cost per acquisition, and increase sales opportunities.
Our Core solutions
TURBODEALER WEbsites
TurboDealer Websites give dealerships a flexible, lead-focused website solution built to support inventory, finance, and customer acquisition goals. Whether you are an independent dealer, BHPH store, franchise dealership, or growing dealer group, TDW helps turn online traffic into real buyer opportunities.
Dealers can choose from website packages that include Buyercall and Smart Forms for stronger lead capture, buyer engagement, and credit-focused submissions. Smart Forms can support applications, pre-qualification requests, vehicle inquiries, appointment requests, and trade-in leads, while Buyercall helps connect shoppers with your team faster.
TurboDealer Websites can also be enhanced with MailX2 Lead Boost, giving dealers additional email and direct mail marketing power to reactivate past customers, follow up with prospects, and drive more traffic back to the dealership. For dealers focused on finance and credit-driven campaigns, optional soft-pull integrations through providers like 700Credit and Equifax can help streamline the path from online interest to qualified opportunity.
Recommended Website Packages
TDW + Buyercall / Smart Forms
Lead-focused dealer website with built-in tools to capture, qualify, and convert online shoppers.
Includes:
- TurboDealer Website
- Buyercall integration
- Smart Forms for credit apps, inquiries, appointments, and trade-ins
- Lead routing and source tracking
TDW + MailX2 Lead Boost
Website package designed to drive more traffic, reactivate leads, and create more sales opportunities.
Includes:
- TurboDealer Website
- MailX2 Lead Boost
- Buyercall integration
- Email, direct mail, and reactivation campaign options
Optional Add-Ons
Expand your website package with credit, follow-up, and campaign enhancements.
Options:
- Soft pulls through 700Credit or Equifax
- Additional Smart Forms
- Automated follow-up campaigns
- List imports, segmentation, and reporting
Key Capabilities
- Lead-focused dealer website solution
- Buyercall and Smart Forms integration
- Credit apps, pre-qualification, vehicle inquiries, appointments, and trade-ins
- MailX2 Lead Boost integration for email, direct mail, automation, and reactivation campaigns
- Optional soft pulls through 700Credit or Equifax
- Powerful inventory pages, VDPs, and flexible search filters
- Optimized for conversion, speed, mobile, and security
- Advanced SEO, analytics, source tracking, and CRM-ready integration
- Facebook and Google review integration
- Multilingual functionality
Turn anonymous vehicle shoppers into real opportunities with automated email and direct mail.
Automotive buyers rarely convert on the first visit. They browse inventory, compare options, check incentives, and leave. MailX2 helps re-engage those shoppers with automated email and direct mail campaigns designed to keep your dealership top-of-mind.
Use MailX2 to promote inventory, service offers, lease-end opportunities, trade-in campaigns, events, and personalized follow-ups — all from one managed platform built for multi-channel engagement.
For automotive agencies, MailX2 creates a powerful white-label solution to help dealers recover missed opportunities, improve lead nurturing, and drive more showroom and service traffic.
MailX2 Packages
MailX2 Standard
Upload Your Own Data
Use your existing customer or prospect lists to launch targeted email and direct mail campaigns.
Includes:
- Customer/prospect list upload
- Email and direct mail campaign options
- Audience segmentation
- Campaign tracking
MailX2 Lead Boost
With Web Detective ID
Identify more high-intent opportunities and reach shoppers with targeted campaigns designed to drive more leads.
Includes:
- Web Detective ID
- Lead Boost campaign setup
- Email and direct mail outreach
- Lead/data output options
Optional Add-Ons
Campaign & Lead Enhancements
Expand MailX2 with additional outreach, data, and buyer engagement options.
Options:
- Lead/data outputs
- Additional mail and email campaigns
- Buyercall integration
- Demand campaigns through CFM or PHM
Key Capabilities
- Automated email follow-up
based on shopper behavior, interest, or audience segment - Triggered direct mail campaigns
for vehicle shoppers, service customers, lease-end audiences, and inactive leads - Inventory and offer-based messaging
to promote relevant vehicles, incentives, service specials, and events - Audience list imports and CRM-friendly workflows
to support dealership marketing campaigns - Campaign tracking and reporting
to measure engagement and improve follow-up performance - White-label support for agency partners
looking to expand automotive client services
Convert more online shoppers into real sales conversations with Buyercall and Smart Forms. Together, these tools help dealerships capture, qualify, and respond to high-intent buyers from their website, ads, and marketing campaigns.
Buyercall helps connect shoppers with your team faster, while Smart Forms make it easy to collect credit applications, pre-qualification requests, vehicle inquiries, appointment requests, and trade-in leads. Forms can be customized with the right fields, disclosures, routing rules, and follow-up messaging for your dealership’s sales and finance process.
Pay Here Marketing also supports integrations with leading credit and automotive data providers, including Equifax and 700Credit, helping dealers streamline credit-focused lead capture and create a smoother path from online interest to showroom opportunity.
Buyercall Packages
Buyercall Subscription Levels
Buyer Engagement Tools
Choose the Buyercall subscription level that fits your dealership’s lead volume, follow-up needs, and sales process.
Includes:
- Buyer engagement tools
- Lead capture and response workflows
- Call and contact options
- Campaign source tracking
Smart Form Packages
Credit & Lead Capture
Capture structured leads from your website, ads, and campaigns with customizable Smart Forms built for dealership sales and finance.
Includes:
- Credit applications
- Pre-qualification forms
- Vehicle inquiries, appointments, and trade-ins
- Custom fields, disclosures, and lead routing
Optional Add-Ons
Calls, Credit, Text & Customization
Expand Buyercall with additional tools for communication, credit-focused workflows, and branded partner experiences.
Options:
- Phone numbers
- Soft phones
- Soft-pull integrations
- Text campaigns
- White-label customization
Key Capabilities
- Buyercall lead response and buyer engagement tools
- Smart Forms for credit apps, pre-qualification, vehicle inquiries, appointments, and trade-ins
- Custom fields, disclosures, consent language, and success pages
- Lead routing to sales, finance, CRM, or campaign-specific workflows
- Integrations with Equifax and 700Credit
- Automated email and text follow-up after submission
- UTM tracking for campaign and source attribution
Search boost
Need to get in-market fast without a full-service agency commitment? Search Boost gives dealerships a simple way to launch professionally managed Google and YouTube campaigns based on their monthly budget.
Select a campaign direction, choose your budget level, and PHM handles the setup, creative, landing page development, and campaign management to help you start generating more traffic and sales opportunities with less hassle.
Search Boost Management
Managed advertising service for dealerships looking to reach active shoppers across Google and YouTube.
Includes:
- Management service fee based on monthly budget scale
- Google and YouTube campaign management
- Video ad design
- Landing page development
- Account setup
- Campaign tracking and optimization
DEMAND CAMPAIGNS
Demand Campaigns help dealerships reach active online vehicle shoppers and auto loan shoppers across high-impact digital channels. Built for BHPH and retail independent dealers, these campaigns can be launched quickly with flexible weekly marketing budgets and a turn-key setup.
PHM manages the campaign setup, audience targeting, creative, landing pages, optimization, lead routing, and reporting, helping dealers build demand, increase traffic, and create more sales opportunities.
Demand Campaign Management
Multi-channel campaign management powered by programmatic inventory and advanced audience targeting.
Includes:
- Weekly marketing budgets
- Programmatic inventory
- The Trade Desk audience targeting
- OLV, Display, OTT, Dynamic Meta, and TikTok campaign options
- Video ad design
- Landing page development
- Account setup, optimization, lead routing, and reporting
Key Benefits
- Reach more active vehicle and auto loan shoppers
- Build awareness beyond search-only campaigns
- Launch quickly with flexible weekly budgets
- Drive more traffic to landing pages and dealership websites
- Support BHPH, independent, and retail dealer growth goals
- Improve campaign visibility with reporting and optimization
Don't take our word for it
Read what our Dealer Partners from all over the country have to say about our Marketing Services.
An Unparalleled Marketing System Designed by Automotive Professionals for BHPH and Retail Used Car Dealers
We bring World-Class Digital Advertising and 20+ years of Automotive Industry experience to your dealership
Are you ready to DOMINATE your market?
We can help you:
- Target the right audience
- Capture more consumers looking for an auto loan
- Convert more online shoppers to form leads and phone calls
- Immediately contact a lead via our quick-connect software
- Build a book of better paying and repeat customers!
